• ali15747

Where the Grass is Always Greener...

I had someone recently ask me:

“Why did you start your business?” and I said the first thing that came to my mind: 

“Because I love planning events” (isn’t that the obvious answer?).

“Well yeah, everyone that starts a business loves what they do, that’s a given”, and that got me thinking a little deeper.

I want to dive in a little bit and share about a question that I get quite frequently - why did I start Brightside Events?

From the time I was a young teenager, I knew I belonged in the event industry. I’ve always loved being the organizer and planner. I love making memories for my friends and family. I love bringing people together and seeing new connections and friendships be made – I've watched many of my friends from different circles become close friends with each other. The power of deep, genuine connections is the best feeling, and I love being able to be a part of that.

Of course, I love the planning stages – the organizing, brainstorming, researching and communicating to plan every detail to a tee. More than that, I love the event day. Every single thing about it - the early morning excitement jitters, the running around making sure every detail is as it should be, and even solving the problems that cause me headaches. 

But above all of this, I love the feeling of seeing all the hard work, hours and manpower that came together to make a successful event. I love the satisfaction I get when I see smiles on faces and people genuinely enjoying themselves at what I created. It’s such a high and the best addicting feeling that I look forward to every event. It's my absolute favorite part of this industry and the perfect end to all of my hard work.

Aside from the emotional aspect of my passion, I love the opportunity to be creative. Events are evolving and changing every day, and everyone wants a new, cool, unique feature that will make their event memorable. I love being able to let my creative juices flow and bring things to the table that really make a WOW! moment. I love working with clients and partners to bring things to life and make it even more eventful than we all could’ve imagined (pun intended)!

So other than loving what I do, there were more factors than just passion that fueled my desire to start my business. After graduating college, I started a 9-5 job that I quickly grew miserable at. I was still working in events, but I didn’t have any creativity or freedom in the work that I was doing. I didn’t get any satisfaction from it and realized very fast that that was not where I wanted to be. A similar thing happened at a few positions after that, and from all of that it taught me two things:

Number one: I cannot do 9-5 jobs. I hate the structure of them and I need a schedule that is evolving and different every day. I like (actually, need) flexibility and freedom – it gets my creative and busy brain flowing in different ways. Some of my best ideas come from outside of my work hours and when I least expect them to!

Number two: I need a career that gives me all the aspects of the event industry that I love, which I wasn’t getting. I want to be able to do some marketing, wedding planning, corporate event planning, venue sourcing, administrative tasks, yada yada yada. You get the point. I love all these aspects, and I couldn’t find a job out there that gave me that. Sure, I could work at a venue and handle all the weddings, or I could work for a company and plan all their events. But that doesn’t check off every box for me. I thrive and do the best in multifaceted roles and challenges that push me to do something new and get me out of my comfort zone. I get bored quickly doing the same thing day in and day out, and I like to switch it up and keep things interesting. 

So, after finding little to no job satisfaction for too long, Brightside Events was born. I needed a space where I can execute all the things I love about this industry and really show my passion for it. I needed a space that let me be creative and inventive and help make people’s dreams come true. I spent months planning and building my business and making sure everything was perfect down to a tee before I publicly launched it. 

It was around the end of February 2020 when I took a leap of faith and announced my new venture to the world! I got so much support and excitement from my friends, family and community, and I even got a few clients right after launching! I was so excited and in terms of business launch success, it couldn’t have gone better. For 3 weeks I kept getting more and more calls and emails, and I was ready for an event packed summer. I was literally on cloud nine!

Insert COVID-19 here.

Boom. My business (along with the rest of the world) got hit by a bus and was immediately at a standstill... What a buzz kill. All the events I got right off the bat got cancelled. I was bummed out and didn’t feel very inspired for a while. It's tough to be enthusiastic about something when you don’t know how long it will be until you get your favorite high again (see above, not actual substances!). While this is tough and I can’t really be planning events right now, I’m taking this time to bring some exciting work to the table and prepare myself for when I can fully do what I love again!

The passion, excitement and energy that you get from me in every event, no matter how big or how small, is what makes Brightside, the bright side. Every project gets 210%, a smile and positive attitude, no matter what this unpredictable industry throws at us. 

So there you have it – a little bit about me, the industry that makes me tick and the drive behind Brightside!

Thanks for reading!


P.S. if there’s any topic in particular you want me to write about, or give my opinion on, let me know! I’m always open to feedback and suggestions!


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